In summer 2024, Moscow hosted numerous events of great interest for all book lovers and devoted readers, as well as for professionals of education and culture. And as the 21st century makes the development of all those spheres of human activities closely linked to the development of electronic technologies, the IT branch events will have no chance to remain unnoticed. Thus, June 21, there was held conference “HYPER/DIR-2024. Artificial Intelligence in Education – Practice Only!” organised by companies “HyperMethod”, “Direct Media” and Central Scientific Library named after N.I. Zheleznova  in a hybrid format. The IT specialists and people of business, librarians and publishers together with lecturers and researchers of higher education discussed problems of usage of AI potentials in education and research work, in book publishing and efficient building of business processes. Links to the conference videos are available on the official webpage of the event at https://directacademia.ru/dir-2024.